Privacy Policy
Last updated: 01/01/2026
1. Who we are
This privacy notice explains how AKL Watches (“we”, “us”, “our”) collects and uses personal data when you visit aklwatches.com or contact us via our website forms.
Data controller: AKL Watches
Registered office: 85 Great Portland Street, First Floor, London, W1W 7LT
Email: info@aklwatches.com
2. What personal data we collect
We collect:
• Contact and enquiry data: name, email address, telephone number (if provided), company name (if provided), and the contents of your message (submitted via our forms).
• Technical data: basic information automatically generated when you use a website (such as IP address, device and browser information). This is used for security and to operate the website.
3. How we use your data and our lawful basis
We use your personal data to:
• Respond to enquiries and communicate with you about our services.
Lawful basis: legitimate interests and/or steps prior to entering a contract.
• Operate and protect the website (including security and preventing misuse).
Lawful basis: legitimate interests.
• Meet legal or compliance obligations where applicable.
Lawful basis: legal obligation and/or legitimate interests.
4. How website form submissions are handled
When you submit a form on our website, the information is used to respond to your enquiry. Form submissions are delivered to us by email and may also be stored within our website platform’s back-end (depending on platform settings).
5. Who we share personal data with
We share personal data only where necessary, including with:
• Our website platform and hosting provider (e.g., Wix) to operate the website and forms.
• Email service provider(s) used to receive and respond to enquiries.
• IT/security providers as needed for website operation and security.
• Professional advisers (accountants/legal) where required.
• Banking/FX partners only if an enquiry progresses into a transaction and documentation is required for settlement or compliance.
6. International transfers
Some service providers may process data outside the UK. Where this happens, we use appropriate safeguards required under UK data protection law.
7. How long we keep your data (retention)
• Enquiry data: typically kept for up to 12 after the last contact, unless the enquiry progresses into a business relationship or we need to retain it for legal/compliance reasons.
• Platform records (if stored): retained in line with our operational needs and platform settings.
• Security/technical logs: retained for a limited period consistent with security and operational requirements.
8. Your rights
You may have rights under UK data protection law to access, correct, delete, or object to our processing of your personal data (subject to legal limits). To exercise your rights, contact us using the details in section 1.
9. Cookies
This website may use essential cookies required for it to function. We do not use marketing or advertising cookies. If we enable non-essential cookies in future (e.g., analytics), we will provide appropriate choices via a cookie banner/settings.
10. Security
We implement appropriate technical and organisational measures to protect personal data, including access controls and secure storage.
11. Complaints
If you have concerns about how we handle personal data, you can contact us first using the details above. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator.