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Rolex Datejust 31mm, Blue Floral Diamond Dial, Fluted Bezel on Oyster Bracelet.
Model no 278274-0035
New, unworn, with box with papers, 2023
Several stickers remain on the bracelet and casing.


This Oyster Perpetual Datejust 31 in Oystersteel and white gold features an azzurro-blue floral-motif, diamond-set dial and an Oyster bracelet.


Azzurro-blue dial, Floral motif
The floral-motif dials combine three different finishes – sunray, matt and grained.

High-technology finishing techniques were required to create this motif, a shining example of refined dial-making expertise. The textural effects are further enhanced by 24 diamonds of varying sizes, which illuminate the centre of each flower.


Fluted bezel, A Rolex signature
The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.

It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.


White Rolesor, A meeting of two metals
Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties.

A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

Rolex Datejust 31mm, Blue Floral Diamond Dial, Oyster Steel Bracelet (2023)

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